BOOTLEG RUM
Developed a strong and cohesive visual identity for Bootleg Rum, a premium rum brand inspired by the rebellious spirit of rum-runners during the Prohibition era. The design must capture the brand's rich historical narrative and adventurous character while appealing to modern consumers who appreciate bold flavors and the thrill of the forbidden.
/ Identity Design
/Packaging Design
BRAND STORY
Mischievous and thrill-seeking doctor uses his medical degree to supply his thirsty patients with his own handcrafted rum, cleverly disguised as a prescription. It’s the perfect business: delivering delightfully illicit spirits while instilling a rebellious spirit in his customers. The contrasting nature of his profession and his business forms the heart of the brand and its stories, perfectly complemented by Bootleg Rum’s distinctive visual identity.
LABEL DESIGN
Label inspired by a Doctor’s Prescription to drive the brand story and visual identity. The Contrasting red cross is to draw t, givMonogram for the Doctor’s seal. Alcohol glass through a keyhole to give a sense of secrecy, a feeling of doing something restricted and wrong.es a indication of restriction and the forbidden.
MONOGRAM
Monogram for the Doctor’s seal. Alcohol glass through a keyhole to give a sense of secrecy, a feeling of doing something restricted and wrong.
